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What is optimization in search engine?

The Basics

Search engines are trying to help their users find good content. Users come with a goal. They want to learn about something. They type in some words. The search engine tries to read their mind based on those words, and tries to show them relevant websites.

What if your website is truly relevant, perhaps the most relevant of all websites? Do the users get to see your website listed on the first page? Just as the search engine tries to understand the user, they also try to understand every website they visit. Including yours. Ideally they want to understand your website, but that is very difficult. So, instead, they do the best they can


Fake Websites: I will define fake websites to be ones that do not offer content. Their purpose is not to help users. Instead, their purpose is simply to make money as easily as possible. I will call the people that provide these websites scammers.

Why does this happen?

Google and other sources can place advertisements on pages. Every time an ad is displayed, a small amount of money goes to the owner of the webpage. Or every time an ad is clicked on, a larger amount of money goes to the owner of the webpage. If you get get lots of people to view your page, you can make money from the advertising that is displayed on your page. If you can generate lots of pages, each of which gets some viewers, it can still add up to a lot of traffic.

The Rules Are Very Secret

Places like Google are very secretive about their rules for giving priority to the best search results. They have good reason. If people knew how they calculated their rankings, people would scam the system and do things to fake out the computers. As it is, people still figure out what is going on and try to scam the system. So places like Google are always on the lookout for scammers and when they find them, they move them to the bottom of their rankings. Permanently if possible.

Getting Noticed

Getting noticed is actually not very hard. The search engines have their armies of web crawlers (also called spiders) that are constantly reviewing the whole World Wide Web for new content. My own websites get hit about once a week or once every two weeks by each of the major web crawlers: Google, Bing (including Yahoo), and others. So, as long as you can be found, you will be indexed. When you create a new domain, the crawlers will find the homepage of that domain. They will not find any of the other pages or subdomains unless they are linked.

You Can Look Permanent

If you paid for your domain name, like it is a dot-com or a dot-org, and you bought several years worth of time, then you look more permanent than someone that gets, oh, I don’t know, maybe a dot-tk domain name and might just disappear tomorrow. But that’s just your entry into the game. You can buy 99 years of domain name and still not achieve a high page rank

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